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GLIN==> Great Lakes Charter Captains Survey Suggests Strategies for Profitability



Submitted by Kara Dunn <karalynn@gisco.net>

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News from New York Sea Grant

For Immediate Release: June 24, 2004

Contact: Diane Kuehn, College of Environmental Science & Forestry,
315-470-6561
David White, Great Lakes Program Coordinator, New York Sea Grant,
315-312-3042

Great Lakes Charter Captains Survey Suggests Strategies for Profitability

Syracuse, Oswego, NY < New York Sea Grant has published the New York results
of a Great Lakes charter fishing industry survey. In addition to profiling
the industry, the report suggests ways for New Yorkıs captains to remain
profitable. Of eight Great Lakes states, New York charter businesses showed
the highest average income per business ($22,907); the state was third in
overall estimated total sales with $7 million.

To attract traditional angling charter reservations, the report suggests
emphasizing the higher than average catch rates and ³a world class Great
Lakes angling experience.²

³We also suggest targeting nontraditional markets, such as women and
minorities, to increase the number of trips booked per year. Client bases
might also be expanded to include the growing number of middle-aged,
nature-seeking tourists with above-average disposable incomes,² says report
co-author Diane Kuehn, an assistant professor with the College of
Environmental Science & Forestry, Syracuse. ³Marketing diving, sightseeing,
or other special charters may also help increase revenues.²

Of the 305 charter captains licensed in New York state in 2002 (a decrease
of 24% from the number of captains estimated in 1994), 143 returned surveys.
Their responses show:
... The typical captain has been licensed for 15.4 years
... For 24% of respondents, charter fishing is a primary income
... 81% of respondents operate a single-boat business
... The average charter boat is 26.7ı long and 15 years old
... 100% of respondents licensed to carry no more than six passengers
... 48% of respondents provide lodging and food
... Most operations averaged 50 full day and 11.1 half-day trips in 2002
... Average annual operating costs are $11,093; average annual revenues are
$22,907
... Word of mouth is the most effective advertising method.

For more information on ³The Great Lakes Charter Fishing Industry in 2002²
survey, visit www.nysgextension.org/tourism or call New York Sea Grantıs
Great Lakes Program office in Oswego at 315-312-3042.
# # #

Sidebar Info:
Estimated Total Charter Industry Sales by Body of Water:
... Lake Ontario -  $3.9 million
... Lake Erie - $1.3 million
... Niagara River - $0.5 million
... St. Lawrence River - $0.4 million

# # #


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